The Danfoss Drives roadshows – customer experiences that delivered the WOW factor!



Earlier this year, we told you about our plan to get closer to our customers when we released the information related to the Danfoss Drives Truck Tour. The idea was to physically get closer to our customers and partners by packing 13-m trucks full of AC-drive innovation and driving them to as many locations as possible in Europe, India and Korea. The target of the trucks and series of Drive Forum events in the US and Canada was to reinforce that we are the AC-drives partner that shares their goals.

Here we are, eight months later, and the European, Indian and Korean roadshows and the Drives Forum events are all done and dusted. The trucks are hibernating for the winter, and the Drives Forum events have ‘left the building’!

It’s been an exciting and very busy year. But the results speak for themselves.

For the European roadshow, the big, red, beautiful Danfoss Drives truck was on the road for 21 weeks and covered 70,000 km. Visiting over 80 destinations in 24 countries, it introduced and demonstrated the features and benefits of the extended product portfolio of quality, application-optimized VLT® and VACON® drives to over 5,000 visitors. Watch more about the European tour here:



The Indian roadshow, known as the Energy Efficiency Yatra, traveled to 33 cities, covered over 17,000 km and attracted more than 9,000 visitors. With the aim of empowering industries to adopt brand new innovations in energy efficient technology, the multi-city tour showcased tools that can be employed to save costs and reduce carbon emissions. You can watch some highlights of the tour here:



The Korean roadshow introduced new trends and solutions implemented with Danfoss Drives’ technology of tomorrow by demonstrating video streaming and controls on its ‘moving exhibition stand’. The truck made 32 pit stops, travelled to 18 cities, covered over 2,000 km of the country, and attracted close to 900 visitors. News of the roadshow and Danfoss Drives’ continuous innovations was published more than 200 times in the Korean media.

The Drives Forum events introduced the new Danfoss Drives to over 600 customers in the Americas region. The events in six cities brought business news and industry highlights, discussed current megatrends, and gave insights into the future of AC-drives. They also presented case studies and success stories that demonstrate how our application-optimized AC drives can help save costs and boost competitiveness. You can see some highlights from the event here:



Now, with the driving conditions becoming more difficult, particularly here in Europe, as winter approaches, the trucks are taking well-earned breaks. But, that isn’t stopping Danfoss from getting close to its customers. Follow our social media channels to keep up to date with the wide range of industry events around the world where Danfoss Drives is exhibiting its innovations that prove a better tomorrow is driven by drives. Check our website for all the latest news. Or get in touch with your local Danfoss Drives office here to find out how our service organization provides support both globally and locally.

And look out for the roadshows next year!

Author: Joni Lampinen, Vice President, Marketing, Danfoss Drives

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